Written By Cyrus Langhorne
Looking to compete against popular cable network Black Entertainment Televsion (BET), hip-hop entrepreneur Master P is preparing to launch his own station titled Better Black Television (BBTV).
According to Billboard, the rapper known for his mega successful No Limit records, will use the African American-targeted channel to provide a wide range of programming including headline news, sitcoms, cartoons, reality-based shows, plus many more with an additional aim at displaying “responsible hip-hop music and videos.”
Wasting no time, P (born Percy Miller) has already scouted and positioned a strong line-up of celebrities and political figures for the network’s advisory board like Oscar winner Denzel Washington, NAACP executive director Vicangelo Bullock, NBA player Derek Anderson, hip-hop originator DJ Kool Herc and many more.
Self-appointed BBTV chairman and CEO, P confidently feels that now is the best time to offer new programming and stiffer competition for what’s available on television.
“I believe that there is a market in our community for a new diverse network that provides a new brand of superior programming that caters to all aspects of television,” he told Billboard. “From reality to original programming.”
Despite becoming a significant competitor against popular networks like BET and MTV, P also mentioned he and his son, Lil’ Romeo, “will continue to do work with them and support their networks.”
Production has already kicked in to full gear across the nation in California, New York, Louisiana and Florida. P is currently in the pursuit of buying local channel associates across the country.
BBTV is currently scheduled to officially hit television sets next year.